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Ospiti di Gente Unica: claim e strategia di promozione turistica
Palazzi, Maria Cristina
2009
Abstract
The study deals with the “Guests of Special People” brand used by the Friuli Venezia Giulia
region as part of its tourism promotion campaign and focuses on the analysis of a
number of press releases published from 2004 to 2009. By analyzing the examples provided
in the press releases, the function of the brand was classified in a wide range of
contexts. Great attention was paid to the linguistic collocation of the claimitself
Publisher
EUT Edizioni Università di Trieste
Source
Maria Cristina Palazzi, “Ospiti di Gente Unica: claim e strategia di promozione turistica”, in: Rivista Internazionale di Tecnica della Traduzionen. 11 (2009), Trieste, EUT Edizioni Università di Trieste, 2009, pp. 19-37
Languages
it
File(s)