Please use this identifier to cite or link to this item: http://hdl.handle.net/10077/10538
Title: Information-Seeking Time: Only a Subset of Home Page Elements Matters
Authors: Rigutti, Sara
Gerbino, Walter
Fantoni, Carlo
Keywords: web navigation; information-seeking time; complexitylayoutinformation scentselective attention
Issue Date: 2014
Publisher: EUT Edizioni Università di Trieste
Source: Sara Rigutti, Walter Gerbino, Carlo Fantoni, "Information-Seeking Time: Only a Subset of Home Page Elements Matters" in: Paolo Bernardis, Carlo Fantoni, Walter Gerbino (eds.) "TSPC2014. Proceedings of the Trieste Symposium on Perception and Cognition, November 27-28", Trieste, EUT Edizioni Università di Trieste, 2014, pp. 135-137.
Abstract: During goal oriented web navigation does the competition for web selection depend on all navigation options or only those options which are more likely to be functional for information seeking? Here we provide evidence in favour of the latter alternative. Within a representative set of real web sites of variable breadth, the time required to reach a goal located at the depth of two clicks from the home page is accounted for by C, an objective measure of the complexity of the start page, based on the number of links weighted by the number and type of embedding web elements. Our results demonstrate how focusing on links while ignoring other web elements optimizes the deployment of attentional resources necessary to navigation.
URI: http://hdl.handle.net/10077/10538
Appears in Collections:TSPC2014: Proceedings of the Trieste Symposium on Perception and Cognition, November 27th-28th 2014

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