Tisza, Transmission and Innovation: An Innovative Bottom-up Model for Transmission and Promotion of Tisza Cultural Heritage

The project aims to promote and preserve both tangible and intangible cultural heritage in a particular
region of the Danube river basin, Tisza Region (TR). The TR cultural heritage is less-well-known in the
rest of Europe and is at risk of being lost or forgotten if not preserved and supported. In this project is
presented an innovative and strategic bottom-up model which allows local people to manage how their
heritage is disseminated through transmission and promotion of their own culture by video and interactive
performances. Anthropological and historical research is required in order to show traditions, cultures and
art history, and to create a database of cultural heritage of TR which will be enriched also by the videos
that the local people will produce. The expected impact of this proposal is not only limited to the transmission
of a self-constructed cultural identity, but also materializes into significant economic benefits for the
preservation of the cultural heritage and for the sustainable development of this region.