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Title: Languages of Freedom in a Coca-Cola Communist Country
Authors: Konta, Carla
Keywords: American public diplomacyYugoslaviaCold WarAfrican American civil rights struggleVoice Of AmericaPregled periodicalPropaganda
Issue Date: 2015
Publisher: EUT Edizioni Università di Trieste
Source: Carla Konta "Languages of Freedom in a Coca-Cola Communist Country" in: Leonardo Buonomo and Elisabetta Vezzosi (edited by) "Discourses of Emancipation and the Boundaries of Freedom. Selected Papers from the 22nd AISNA Biennial International Conference", EUT Edizioni Università di Trieste, 2015, pp.243-251
The essay explores how, from the early fifties, the United States public diplomacy and soft power practices, namely through the USIS Yugoslav periodical Pregled [Horizons] and the Yugoslav Voice of America broadcasts, conceptualized the African American struggle for freedom and civil rights for the Yugoslav public. On the heels of recent historiographical inquiries, the article traces the trajectories, common places and justifications of the African American iniquitous treatment and civil rights struggles as inspired by American nationhood moral ideals and liberal traditions. These “languages of freedom” point finally to two evident contradictions: the Yugoslav intermediate position between East and West and its selective acceptance/rejection/reuse of American public diplomacy propaganda.
Type: Book Chapter
ISBN: 978-88-8303-689-7
eISBN: 978-88-8303-690-3
Appears in Collections:Discourses of Emancipation and the Boundaries of Freedom

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