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  2. EUT Edizioni Università di Trieste
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  4. Rivista internazionale di tecnica della traduzione = International Journal of Translation
  5. Rivista internazionale di tecnica della traduzione n.11 - 2009
  6. Quando l’istituzione parla la lingua del turismo: un percorso comunicativo tra parola e immagine
 
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Quando l’istituzione parla la lingua del turismo: un percorso comunicativo tra parola e immagine

Giambagli, Anna
2009
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ISSN
17225906
http://hdl.handle.net/10077/3702
  • Article

Abstract
Institutional tourist communication is primarily characterized by promotional messages richly endowed with persuasive-seductive suggestions subsequently to convince readers to enact actual travel experiences;more powerfully than in other tourist editorial products they are conveyed through a discourse intertwining iconic and verbal strategies aimed at highlighting themost enticing features of the territory promoted, in the present case the Friuli Venezia Giulia Region, Italy. The author, by means of examples drawn from a corpus of institutional brochures, in particular underscores the organizational format of thismulti-faceted discourse. A study of the linguistic and visual resources most intensively resorted to is undertaken to determine whether and to what extent the texts succeed in conveying conceptual frames aimed at orienting and cajoling the would-be visitor thanks to recurrent leading narrativemoves.
Publisher
EUT Edizioni Università di Trieste
Source
Anna Giambagli, “Quando l’istituzione parla la lingua del turismo: un percorso comunicativo tra parola e immagine”, in: Rivista Internazionale di Tecnica della Traduzione n. 11 (2009), Trieste, EUT Edizioni Università di Trieste, 2009, pp. 1-17
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