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Title: Ospiti di Gente Unica: claim e strategia di promozione turistica
Authors: Palazzi, Maria Cristina
Issue Date: 2009
Publisher: EUT Edizioni Università di Trieste
Source: Maria Cristina Palazzi, “Ospiti di Gente Unica: claim e strategia di promozione turistica”, in: Rivista Internazionale di Tecnica della Traduzionen. 11 (2009), Trieste, EUT Edizioni Università di Trieste, 2009, pp. 19-37
Abstract: The study deals with the “Guests of Special People” brand used by the Friuli Venezia Giulia region as part of its tourism promotion campaign and focuses on the analysis of a number of press releases published from 2004 to 2009. By analyzing the examples provided in the press releases, the function of the brand was classified in a wide range of contexts. Great attention was paid to the linguistic collocation of the claimitself
ISSN: 17225906
Appears in Collections:Rivista internazionale di tecnica della traduzione n.11 - 2009

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