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Title: Friuli Venezia Giulia: una promozione turistica all’insegna dell’ospitalità e dell’unicità
Authors: Palazzi, Maria Cristina
Issue Date: 2009
Publisher: EUT Edizioni Università di Trieste
Source: Maria Cristina Palazzi, “Friuli Venezia Giulia: una promozione turistica all’insegna dell’ospitalità e dell’unicità”, in: Rivista Internazionale di Tecnica della Traduzione n. 11 (2009), Trieste, EUT Edizioni Università di Trieste, 2009, pp. 39-65
In order to analyze the concept of “hospitality”, a study was conducted on a corpus of
brochures published by the Friuli Venezia Giulia region as part of its tourismpromotion
campaign. The project starts with an analysis of the brand elements and linguistic collocations
so as to highlight the concept of “uniqueness” in addition to that of “hospitality”.
Type: Article
ISSN: 17225906
Appears in Collections:Rivista internazionale di tecnica della traduzione n.11 - 2009

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