Please use this identifier to cite or link to this item: http://hdl.handle.net/10077/6042
DC FieldValueLanguage
dc.contributor.authorVianelli, Donata-
dc.contributor.authorMarzano, Fabio Claudio-
dc.date.accessioned2012-02-28T15:27:35Z-
dc.date.available2012-02-28T15:27:35Z-
dc.date.issued2012-02-28-
dc.identifier.isbn978-88-8303-370-4-
dc.identifier.urihttp://hdl.handle.net/10077/6042-
dc.description.abstractThe aim of this study is to provide a literature review on the influence of the country of origin effect (COO) on consumer behavior. Despite the high number of studies carried out on COO since the Sixties, many issues are still discussed in the literature and several research questions should be clarified. Hence it becomes relevant to investigate more on this topic that is considered to be increasingly relevant in the international marketing strategy of the company. The main contributes have been analyzed following a chronological / conceptual approach, giving more relevance to the researches that had been able to add a significant value to the research literature. Suggestions for future researches pointed out by different Authors have been organized and structured, in order to create a stimulus for new studies and in-depth analysis on the country of origin effect.it_IT
dc.language.isoitit_IT
dc.relation.ispartofseriesWorking paper series - Dipartimento di Scienze economiche, aziendali, matematiche e statistiche "Bruno de Finetti"it_IT
dc.relation.ispartofseries2 (2012)it_IT
dc.subjectCountry of originit_IT
dc.subjectBrand imageit_IT
dc.subjectCountry imageit_IT
dc.subjectConsumer behaviorit_IT
dc.titleL'effetto country of origin sull'intenzione d'acquisto del consumatore: una literature reviewit_IT
dc.typeBook Chapter-
item.fulltextWith Fulltext-
item.cerifentitytypePublications-
item.grantfulltextopen-
item.openairetypebookPart-
item.openairecristypehttp://purl.org/coar/resource_type/c_3248-
item.languageiso639-1it-
Appears in Collections:Working Papers Series 2012, 2
Files in This Item:
File Description SizeFormat
WP_2_2012_Vianelli_Marzano.pdf654.04 kBAdobe PDFThumbnail
View/Open
Show simple item record


CORE Recommender

Page view(s) 1

3,493
Last Week
11
Last month
checked on Feb 28, 2021

Download(s) 50

16,691
checked on Feb 28, 2021

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.