Please use this identifier to cite or link to this item: http://hdl.handle.net/10077/6380
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dc.contributor.authorDe Luca, Patrizia-
dc.contributor.authorMarzano, Fabio Claudio-
dc.date.accessioned2012-03-29T20:07:42Z-
dc.date.available2012-03-29T20:07:42Z-
dc.date.issued2012-
dc.identifier.isbn978-88-8303-374-2-
dc.identifier.urihttp://hdl.handle.net/10077/6380-
dc.description.abstractThis study investigates, from the methodological perspective, how research on the influence of the country of origin effect has been conducted. To this end, the study reviews main published literature of the last five years, categorizing the documents according to various methodological issues. The growing use of the multi cue approach and the prevalent use of quantitative methods, even if based on non-probability sampling, are observed. Further, limits on the analyzed researches are pointed out. Results allow some suggestions to fill the research gaps,from the methodological point of view, and implications for future research.it_IT
dc.language.isoitit_IT
dc.relation.ispartofseriesWorking paper series - Dipartimento di Scienze economiche, aziendali, matematiche e statistiche "Bruno de Finetti"it_IT
dc.relation.ispartofseries3 (2012)it_IT
dc.subjectCountry of originit_IT
dc.subjectConsumer behaviorit_IT
dc.subjectResearch methodit_IT
dc.subjectResearch designit_IT
dc.titleL'effetto 'country of origin' sull'intenzione d'acquisto del consumatore: un'analisi metodologicait_IT
dc.typeBook Chapter-
item.cerifentitytypePublications-
item.grantfulltextopen-
item.openairetypebookPart-
item.fulltextWith Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_3248-
item.languageiso639-1it-
Appears in Collections:Working Papers Series 2012, 3
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