Port Marketing in Poland During Times of Transition

Abstract

This paper provides an analysis of the port marketing strategies of the two major Polish ports of Gdynia and Gdansk in the context of transition to a new commercial environment. Taking the opinions of users of both ports, marketing strategies are assessed for their effectiveness and the results from this scaled survey are then input to a multivariate framework to derive the main, Consolidated policy priorities. These priorities emerge rather more clearly for the port of Gdynia than for the port of Gdansk, although in each case, the preferences of clients are clear.