Please use this identifier to cite or link to this item: http://hdl.handle.net/10077/9178
DC FieldValueLanguage
dc.contributor.authorVentura, Daniela-
dc.date.accessioned2013-09-16T08:17:42Z-
dc.date.available2013-09-16T08:17:42Z-
dc.date.issued2011-
dc.identifier.citationDaniela Ventura, "Il ruolo della teoria nella motivazione e nella giusificazione delle scelte traduttive nell'ambito della traduzione pubblicitaria: quali norme insegnare?", in: in: Rivista internazionale di tecnica della traduzione = International Journal of Translation n.13 (2011), pp. 73-82it_IT
dc.identifier.issn1722-5906-
dc.identifier.urihttp://hdl.handle.net/10077/9178-
dc.description.abstractThe current trend in advertising translation is not to apply theoretical translation models. Nowadays, the competence of professional translators is mainly based on experience and despite the efforts of empirical research, theory seems to be of little use to translators. The question is: can the theoretical support be useful to the advertising translator? Can the process in professional translation be explained in terms of norms when we talk about a peculiar discourse with a pragmatic meaning such as advertising? In order to determine if and how theory and norms can motivate and justify translation strategies, this paper explores reasons behind the main difficulty in translation process by revealing both the nature of persuasive discourse in advertisement and external factors such as Market and Advertising Regulation.it_IT
dc.language.isoitit_IT
dc.publisherEUT Edizioni Università di Triesteit_IT
dc.relation.ispartofseriesRivista internazionale di tecnica della traduzione = International Journal of Translationit_IT
dc.relation.ispartofseries13it_IT
dc.subjectTrend in advertising translationit_IT
dc.subjectTheoretical translation modelsit_IT
dc.subjectCompetence of professional translatorsit_IT
dc.subjectPragmatic meaning as advertisingit_IT
dc.subjectMarket and Advertising Regulationit_IT
dc.titleIl ruolo della teoria nella motivazione e nella giusificazione delle scelte traduttive nell'ambito della traduzione pubblicitaria: quali norme insegnare?it_IT
dc.typeArticle-
item.languageiso639-1it-
item.cerifentitytypePublications-
item.fulltextWith Fulltext-
item.grantfulltextopen-
item.openairetypearticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
Appears in Collections:Rivista internazionale di tecnica della traduzione n.13 - 2011
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